The 2022-23 NHL season is fast approaching and aside from some players and coaches changing teams, there will be one very noticeable difference around the league this year: Jersey ads.
With it being the first year that these little ad patches have been allowed by the league, some teams are getting hate for making their historic sweaters a little bit less pure with a corporate logo attached.
For the Toronto Maple Leafs, it is more hilarity than disgust. Announced by the team on Tuesday, every Leafs player will be wearing the logo of the Dairy Farmers of Ontario – a stylized Milk — when they take the ice.
With it being such an out-of-left-field sponsorship – one would have had to assume their arena sponsor, Scotiabank, would have been frontrunners – it gave a brilliant opportunity for all the jokesters across the hockey world to get even more ribs in about the hockey team that everyone loves to poke fun at.
Nothing spoils in the summer like milk https://t.co/IQPPfIJtMY
— Pete Blackburn (@PeteBlackburn) September 20, 2022
The Leafs new “Milk” sponsorship is going to look hilarious on the nights they only give 2% effort.
— Sid Seixeiro (@Sid_Seixeiro) September 20, 2022
like if you’re Leafs intolerant https://t.co/8Mu1mgFxtL
— Margaret O’Toole (@OToole_19) September 20, 2022
Gutsy move taking a sponsorship of a product that calls for you to have a cup or bowl of some sort. https://t.co/6iaIY4Pfwb
— Winging It In Motown (@wingingitmotown) September 20, 2022
Whether it was talking about the milk percentage as odds to win the Stanley Cup or having milk spoil, just like the Leafs have done in the playoffs lately, there were certainly some good shots fired.
But the Leafs have their own history with milk. Franchise legend Doug Gilmour once starred in a now-classic commercial for the dairy product in 1995.
— Tim and Friends (@timandfriends) September 20, 2022
One has to imagine the Dairy Farmers of Ontario are trying to get a hold of Mitch Marner this very minute to recreate that commercial to use later this season.
Hockey fans will get their first taste of the Leafs’ jersey ad when they take on the Ottawa Senators to start their preseason on Sept. 24. Toronto kicks off its regular season on Oct. 12 with a road tilt against the rival Montreal Canadiens.
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