Ofcom Complaints Almost Triple In Just One Day After Piers Morgan's 'Chinese' Impression

The Ofcom complaints made about an incident involving Piers Morgan on Good Morning Britain this week – which led to accusations of racism from many viewers – have tripled in the space of 24 hours.

The presenter sparked a huge backlash after he made noises live on air during Monday’s broadcast, in what was apparently an imitation of a Chinese advert featuring the Queen’s grandson, Peter Phillips.

He then requested the ad be played again, after which he declared: “Ching chang cho jo”, again trying to repeat what was said in the advert.

Piers Morgan and Susanna Reid during Monday's Good Morning Britain (Photo: ITV)

The following day, a representative for Ofcom told HuffPost UK that they’d received 297 complaints about Piers’ behaviour, a number which has since almost tripled.

On Thursday, Digital Spy reported that 841 viewers had now complained to the media regulator, who will assess the complaints before deciding whether to take the matter any further and potentially launch an investigation.

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During the episode, Piers’ co-host Susanna Reid told him that “taking the mickey out of foreign languages is rather 1970s”, to which he loudly hit back: “Surely you can take the mickey out of it! He’s using ‘ching chang chong’ milk from the Chinese state – that’s what they said in the advert!

“I can’t repeat what they’re saying in the advert… I’m trying to mimic the wording of that advertisement.”

Piers made no mention of the matter during Tuesday or Wednesday’s Good Morning Britain, having previously insisted on Twitter that he wasn’t “mocking Chinese people”, but was instead mocking a ““a member of the British royal family appearing in an advert for Chinese state milk”.

Representatives for ITV did not respond after HuffPost UK contacted them for comment.

Good Morning Britain airs every weekday from 6am on ITV.

April 2014: Things Get Off To A Shaky Start

800,000 viewers tuned in to watch the launch show, but by the end of the week, this figure had dropped by 100,000. Ouch.

May 2015: The First Awkward Interview

Freddie Starr stormed out of a chat with Susanna, which was his first interview since sex abuse allegations against him were dropped

June 2014: 'Axe' Rumours Begin

The show was barely two months old when claims that it would be ditched began circulating. Little did critics know, there was life in it yet.

June 2014: Bill Turnbull Urges Susanna To Ignore Critics

We really like this picture of Bill, so that's why it's here. OK? Good. 

Susanna's ex-BBC colleague urged her to disregard unkind words, as GMB's ratings continued to fall.

He said: “It’s hard getting flak but she should let it go over her head. If you are a presenter you get all kind of things written about you in the papers and on Twitter.

“But if you let that get to you then you are finished.”

August 2014: The Ice Bucket Challenge

Remember when this was a thing? 

Susanna and Ben were actually among the first British stars to take on the freezing cold challenge - and even did it live on air.

April 2015: Piers Makes His Debut

Little did we know, he'd be a permanent 'GMB' fixture in less than 12 months' time. 

April 2015: Susanna Grills Protein World Boss After Tube Ad Controversy

Yes, Susanna is comfortable having a little flirt with David Beckham when needs must, but can we also acknowledge that she's also a trained, professional journalist? Get yourself a presenter that can do both. 

November 2015: Piers Is Back 'By Unpopular Demand'

That's not us being shady - this was the tagline ITV actually went with when they announced Piers' new, permanent job on the programme

Well... They weren't wrong, were they? 

March 2016: Jeremy Kyle's Guest Stint Fails To Impress

The talkshow host stepped in while Piers was on holiday but sadly, failed to win over viewers

July 2016: Some Viewers Are Totally Sick Of Piers

The host responded to a petition, which called for him to be sacked, live on air. 

After slamming the online campaign - which did, to be fair, have only a few hundred backers - he directly addressed the viewer who started the petition and declared: "Abigail, you have failed in your mission to get me sacked. I will not be sacked. Not for that anyway!” 

August 2016: Richard Arnold Does A Holly And Phil

The showbiz reporter was left unable to control his laughter during a conversation about a dog named Willy. And yes, it's not big or clever, but a good old fashioned innuendo never hurt anyone, eh? 

November 2016: Susanna Takes Her Life In Her Hands

Ed Balls' time on 'Strictly Come Dancing' will go down in TV history - though perhaps not for the right reasons. 

This didn't bother Susanna though, who proved she's a lot braver than us by letting the former MP attempt a dance lift with her

December 2016: Honey G's Not-So-Great Performance

Honey G, eh? Remember when she was a thing? 

The 'X Factor' hopeful didn't exactly deliver when she performed on the programme, forgetting the words to her own song. *sighs* 

January 2017: Ewan McGregor-gate

You will have noticed that this photograph does not show Ewan in the 'GMB' studio and that is, obviously, because he never made it that far.

Minutes before he was due to be interviewed, the 'Trainspotting' actor tweeted that he had pulled out, explaining that he had no desire to share a studio with Piers following his controversial tweets about the Women's March.

As you'd expect, Piers accepted his decision quietly and gracefully. Ha. Who are we kidding?

March 2017: An Odd Feud Over Carol Kirkwood

As if we needed further proof that Piers just can't resist getting involved in a spat, a joke he made about BBC Breakfast's Carol Kirkwood led to a fiery response from Dan Walker. 

Quite frankly, nobody came out of this one looking good. Apart from Carol herself, obviously.

March 2017: Ben Shephard And Susanna's Disastrous Dancing

Well, what can we say? These were two were trying to recreate some moves from Susanna's 'Strictly' days. 

Alas, it definitely did not go to plan

April 2017: Eamonn Holmes Returns To Breakfast TV

The ex-'GMTV' star was back on the breakfast TV sofa for one week only, while Piers Morgan took a well-needed break. 

May 2017: Laura Tobin's Pregnancy Announcement

The weather presenter revealed her happy news, live on air

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This article originally appeared on HuffPost.