OVO, Canada Basketball pair up for new women's national team jerseys

Arun Srinivasan
OVO and Canada Basketball teamed up to create a brand-new uniform for the women's national team. (Canada Basketball)

OVO continued its significant investment into Canadian basketball, pairing up with the sport’s governing body to create a brand-new uniform for the women’s national team ahead of the 2020 FIBA Women’s Olympic Qualifying Tournament.

Canada Basketball, in conjunction with OVO released its brand new jerseys and the new look is truly spectacular, with the October’s Very Own iconic owl logo adorned on the back.

“It’s pretty cool, right?” Canada Basketball CEO Glen Grunwald said to Sportsnet’s Michael Grange. “I think they want to support the women’s team, assist in the growth of women’s sports and help the women’s team move forward. It’s a smart move for everybody.”

OVO has partnered extensively with the Toronto Raptors in recent years. Drake’s brand sponsored the Raptors’ practice facility, which has since been re-named as the OVO Athletic Centre and is host to Canada Basketball’s men and women’s national teams. Drake serves as the Raptors’ global ambassador and is a fixture at the team’s most important games, trolling the Golden State Warriors incessantly during the 2019 NBA Finals.

Here’s another look at the jerseys:

Canada squares off against Belgium on Thursday, before playing Sweden on Saturday and Japan on Sunday. It will need to finish no worse than second in its group in order to qualify for the Olympics, as Japan has already qualified as the host country.

This is a deep and talented Canadian roster, led by WNBA All-Star Kia Nurse and they’ll now enter with some spectacular drip ahead of its latest challenge.

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