Paramount+ to Roll Out Premium and Ad Tiers in Multiple Markets, Including Canada and Australia

Paramount+, the flagship streaming service of Paramount Global, has unveiled the rollout of premium and advertising subscription tiers in key international markets.

The premium plan is set to launch in Australia, Canada, Brazil and Mexico on Nov. 16, the entertainment conglomerate said Monday. Premium subscribers can use four concurrent streams and view content in premium quality formats, including 4K UHD, HDR10, Dolby Vision and Dolby Atmos. “Additional markets will follow,” Paramount said.

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Meanwhile, the Paramount+ advertising tier will roll out in select international markets, including Australia and Canada, starting in 2024. “In Mexico and Brazil, Paramount+ will continue to offer the mobile tier instead, which launched in April,” the company said.

“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice,” said Marco Nobili, executive vp and international general manager for Paramount+.  “Following the launch of the mobile plan in Mexico and Brazil, the introduction of the premium and ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners.”

The premium plan will launch in Australia for 13,99 AUD monthly and 124,99 AUD annually; in Brazil for 34,90 BRL monthly and 309,90 BRL annually; in Canada for 13,99 $CAD monthly and 124,99 CAD annually; and in Mexico for 179 MXN monthly and 1,609 MXN annually.

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