A clothing range set up by Steven Gerrard and Jamie Carragher’s daughters has been accused of encouraging young girls to diet.
Lilly-Ella Gerrard, 14 and Mia Carragher, 13 launched Snatched Clothing UK via an Instagram account, which has over 4,000 followers.
But when Steven’s 11-year-old daughter, Lexie, appeared on the social media site modelling a hoodie with the slogan ‘The diet starts Monday’ emblazoned across the chest, some parents expressed their concern in the comments of the now deleted image.
“What the hell? Not on a child’s hoodie I hope?” The Sun reported one user had commented.
“How old are your prospective customers?” another had written.
Following the upset, the diet slogan hoodie post has been deleted from the Instagram page and a spokesman for Snatched Clothing UK has issued a response.
“We have decided to remove the clothing line ‘The diet starts Monday’ with immediate effect,”they told The Sun.
“The clothing line was only available in adult sizes and was only aimed at the adult consumer market and intended to be a light-hearted slogan, however, as they are being modelled by children we recognise that our messaging can potentially be misconstrued.
“For the record, we do not advocate or encourage children to diet in any way. All promotional content and clothing concerning this range has immediately been removed.
“We apologise for any offence that may have been caused.”
It isn’t the first time a brand has been called out for selling clothing that’s inappropriate for children.
Last year, high street chain Primark upset parents after shoppers spotted they were selling padded bras aimed at children as young as seven.
“Horrified that @Primark are selling padded bras to children aged between 7-13! #Toomuchtoyoung #Children #sexualisation,” one woman wrote on Twitter.
“@Primark why are you selling padded bras to children? why would my 8 year old need a padded bra? this has got to stop! Please #LetKidsBeKids,” another woman added.
And earlier this year Primark found themselves in hot water with parents again after being accused of sexualisation for selling a pair of denim hot pants for babies aged 0-3 months.
Supermarket chain Morrisons were also caught up in a sexism row last summer after parents complained about their children’s slogan T-shirts suggesting boys had “big ideas” while girls had “big smiles.”
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