Steve Coogan's comedy alter-ego Alan Partridge is set to do battle with a media giant in his new movie spin-off.
Writer and director Armando Iannucci revealed the Partridge film will see the bumbling host object when his local digital TV channel is taken over and renamed Shape.
The plot comes in the wake of comedy star Steve taking his own stand against the media and pursuing a legal action against News International for phone hacking. The case was settled earlier this year, but the star - whose company has gone on to sign a deal with Sky - has continued to be vocal about media intrusion.
Armando, speaking at a Bafta screening of his new HBO political comedy Veep, said: "Alan is in Norwich.
"It's not 'Alan goes to Hollywood'; it's not 'Alan invaded by aliens' or anything like that.
"He's on North Norfolk Digital, which is taken over by a bigger media conglomerate and has it's name changed to Shape.
"And that kicks everything off."
He added the script was being finalised and the film would begin production at the end of the year or early in 2013.