The Rubik's Cube is landing on the big screen with its own shared universe.
A feature film revolving around the popular puzzle is in the works, Variety has announced, with an accompanying game show based on the best-selling toy also coming.
Details on the film are still sparse, but it seems to ride the hype around brainy and classic games that has seen chess experience a surge in popularity since the release on Netflix of The Queen's Gambit.
Similarly to The Lego Movie, the producers behind this upcoming Rubik's Cube project seem to want to capitalise on the game's success and recognisable look.
Since its invention by Hungarian sculptor and architecture professor Erno Rubik in 1974, 450 million Rubik's Cubes have been sold around the world.
The puzzle requires players to arrange the faces of the cube to show just one colour per side by twisting its segments.
In other news, The Queen's Gambit broke a huge record following its release in November, with 62 million households watching the show within its first 28 days – breaking Netflix's record for a scripted limited series.
The show also ranked number 1 in 63 countries, and hit the top 10 in 92 countries.
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