Exciting news! Body-positive champion and style influencer Katie Sturino dropped a confidence-driven swimwear collection with Bruna Malucelli for plus-size e-tailer CoEdition on July 18. The female powerhouse is not only the momager for Instagram celebrity pups (@muppetsrevenge, @underpantsthedog, and @toastmeetsworld ) but also the owner of Megababe Beauty, which includes my personal favorite: the Thigh Rescue Anti-Chafe Stick.
Sturino tells Yahoo Lifestyle that the driving inspiration of the line was “fun, happy suits that look gorgeous at the same time” and, of course, that don’t look like the “typical” plus-size suits. Since CoEdition is the first contemporary multibrand site for women sizes 10 and above, Sturino felt like it would be the perfect space to launch this playful collection with Brazilian swimwear designer Malucelli.
When asked why it is important to stay body positive, Sturino says, “Women spend way too much time obsessing and beating themselves up over their bodies, and I believe we should do more productive things and put our energy elsewhere.” This is clear, with her bold and beautiful statement to stay true to herself and her body in the campaign look book, where she confidently poses with her belly out.
Sturino’s tips on how to help women become more confident this summer are as follows: “Fake it until you make it! Buy the suit that you don’t think you can wear and just try not to tell people you are self-conscious, act confident, and just don’t hide!”
The nine-piece collection is full of punchy stripes and high-cut legs, and is priced at $229 per set or one-piece. Oh, and did I mention all swimsuits have the option for custom embroidery? Click through to shop this fun and fresh collection available in sizes 10 to 26!
Read More from Yahoo Lifestyle:
• Ashley Graham and Gabi Fresh celebrated body positivity in bikinis this weekend
• Chrissy Metz wows in $145 floral-print dress from Reese Witherspoon’s plus-size Draper James collaboration
• Danielle Brookes is ‘PHAT,’ and that’s why she refuses to retouch her swimsuit photos