Snoop Dogg is accusing Walmart of a 'diabolical' scheme to keep his cereal off their shelves

Snoop Dogg is accusing Walmart of a 'diabolical' scheme to keep his cereal off their shelves
  • Snoop Dogg's food company is suing Walmart and Post Consumer Brands for their "diabolical actions."

  • The rapper accused the two companies of keeping "Snoop Cereal" off Walmart's shelves.

  • The lawsuit claimed that the cereal was being intentionally kept in Walmart's stockrooms.

Snoop Dogg and his fellow rapper Master P are accusing Walmart and Post Consumer Brands of colluding to keep their newly launched cereals off store shelves.

The rappers' attorney Ben Crump in a statement on Wednesday accused Walmart of colluding with Post Consumer Brands.

According to Crump's filing on Tuesday, the two companies intentionally kept the rappers' cereal in Walmart's stockrooms instead of placing them on shelves.

The filing also claimed that the cereal was placed at Walmart's baby and clearance sections, where it was sold "for pennies on the dollar."

The rappers' food company, Broadus Foods, said it couldn't accept Walmart and Post Consumer Brands' "underhanded dealing" and was suing the companies for their "diabolical actions."

"The actions by Post Foods and Walmart demonstrate cynical disregard and exploitation of minority entrepreneurs in the business world," Crump said in the statement.

Snoop Dogg started Broadus Foods with Master P in 2022, according to the filing. The company would go on to create "Snoop Cereal." The pair later approached Post Consumer Brands to help distribute the cereal to retail stores like Walmart.

A representative for Walmart told Billboard in a statement that they would "respond as appropriate with the Court once we are served with the complaint."

"Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs," the spokesperson said. "Many factors affect the sales of any given product, including consumer demand, seasonality, and price, to name a few."

A spokesperson for Post Consumer Brands told Billboard that they "made substantial investments" in their partnership with Broadus Foods.

"We were equally disappointed that consumer demand did not meet expectations," she added.

Representatives for Crump, Walmart, and Post Consumer Brands did not immediately respond to a request for comment from Business Insider sent outside regular business hours.

Read the original article on Business Insider