Snoop Dogg was just blowing smoke.
The rapper revealed Monday that his decision to “give up smoke” was just an ad campaign for a smokeless fire pit company.
The cannabis connoisseur had fans confused last week when he posted a serious-looking tweet that read: “After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time.”
But plenty of veteran internet users and Snoop Dogg observers speculated it was all a ruse for some sort of advertisement. On Monday, Snoop confirmed exactly that.
“I know what you’re thinking: ‘Snoop, smoke is kinda your whole thing!’ But I’m done with it,” he said in a video promotion for Solo Stove. “I’m going smokeless. Solo Stove fixed fire. They took out the smoke. Clever.”
Solo Stove formally announced its partnership with Snoop on Monday.
“Breaking free from smoke just got cooler!” the little-known company wrote on Twitter. “Snoop Dogg’s on board, and we’ve got a special edition fire pit with your name on it. Embrace the flame, leave the smoke behind.”