Star Trek 2’s bizarre tie-in with insurance giant

Sci-fi sequel signs deal with Esurance

US car insurance giant Esurance has completed a deal allowing it to distribute exclusive content for J.J. Abrams upcoming ‘Star Trek Into Darkness’, in return for ‘likes’ on the company’s Facebook page.

[Related story: Abrams will still direct another Star Trek movie]
[Related story: Benedict Cumberbatch talks terrorist Star Trek into Darkness villain]

Wonder how much their no-claims is? (Credit: Paramount)
The deal means that if you’re willing to put up with the company’s ads on your news feed, you’ll also get an exclusive behind-the-scenes look at the film, wallpaper and screensaver downloads, plus access to a ‘transform-yourself-into-a-Vulcan’ game (we’re guessing it just points your ears a bit).

Click here to visit Esurance’s Trek-themed Facebook page.

What do you make of the baffling deal? Will you sign up to it for your ‘Star Trek’ fix? Tell us in the comments bellow.

‘Star Trek Into Darkness’, starring Chris Pine, Zachary Quinto and Benedict Cumberbatch opens in the UK 17 May 2013.