San Francisco 49ers played Kansas City Chiefs in Super Bowl LIV at Hard Rock Stadium, Miami Gardens, Florida on Sunday, 2 February.
It’s something to do with American Football we think, but the main event for film fans will be the ad breaks where, traditionally, Hollywood studios showcase new trailers for the year’s biggest new releases. In the past, films have announced themselves to world inciting unprecedented levels of hype during one of the most-watched TV events of the year.
Read more: Priyanka Chopra in talks for Matrix 4
This year, like last year, though the Super Bowl will see a decline in film trailers being launched during the half time break. The Hollywood Reporter says a year on year price hike from $5.2 million (£3.9 million) to $5.6 million (£4.3 million) for a 30-second ad is driving studios to swerve the half-time ad break.
Studios are instead planning to target the lower cost pre and post-game slots instead. Here are the trailers launched on Sunday.
No Time To Die
The Invisible Man
Fast & Furious 9
Minions: The Rise of Gru
Paramount has already launched the big game spots for A Quiet Place Part II, Sonic, and the third big screen SpongeBob movie. Watch them below.
Top Gun: Maverick
A Quiet Place Part II
The SpongeBob Movie: Sponge on the Run
Sonic The Hedgehog
Get your first look at Falcon & The Winter Soldier, WandaVision and Loki in the Disney streaming service’s Big Game Spot below.
Read more: What to expect on Disney+ in the UK
Jeep - Bill Murray Groundhog Day ad
Bill Murray made his TV commercial debut in this Jeep ad inspired by one of his most iconic roles: Phil Connors in Groundhog Day.
Amazon Prime Video
Hunters, the Jordan Peele-produced Amazon show about a band of Nazi hunters living in 1977 New York City, is due to launch on 21 February.
Sony Pictures and Warner Bros. are both reported to be sitting out the Super Bowl ads entirely.