Chinese Cinema

  • NewsVariety

    How a Monster-Sized Marketing Campaign was Built for China’s ‘Great Wall’ (EXCLUSIVE)

    “The Great Wall” presents a whole series of firsts. It is the first movie made in English by ZhangYimou, China’s master of the big spectacle. Costing some $150 million it is possibly the biggest-budget Chinese film of all time. It is certainly the biggest Hollywood-Chinese co-production to data and is Matt Damon’s first Asian movie.... <a href="http://variety.com/2016/film/asia/monster-sized-marketing-for-china-great-wall-1201933255/" title="Read How a Monster-Sized Marketing Campaign was Built