Movie Franchises

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    5 Box Office Lessons From 2016: From Franchise Fatigue to Fading Movie Stars

    “Finding Dory,” “Rogue One: A Star Wars Story,” “The Secret Life of Pets” and other blockbusters helped drive the domestic box office to record heights in 2016. However, it’s not like moviegoing suddenly saw a surge in popularity. Attendance was essentially flat with last year’s 1.32 billion and a far cry from the record 1.57... <a href="http://variety.com/2017/film/news/box-office-2016-rogue-one-finding-dory-china-1201950841/" title="Read 5 Box Office Lessons From 2016: From Franchise Fatigue