Earlier this week, Hasbro pulled a line of 'Trolls World Tour' dolls from shelves after a Change.org petition raised concerns about their appropriateness.
Universal Pictures and the AMC cinema group, which owns Odeon in the UK, have come to a historic agreement to shorten the length of time movies can play exclusively in the cinema.
The German actor said he feared for the success of the animated sequel when it bypassed cinemas.
With people stuck at home for several months, they've been turning to digital platforms to get hold of their movies.
The boss of Disney has said that more of its movies could circumvent cinemas as they remain shuttered around the world due to the coronavirus pandemic.
The owner of Odeon cinemas has vowed that the chain will no longer screen films by the Universal studio, after it broke ranks and released the new Trolls movie to streaming platforms.
The Universal Pictures release, which features the vocal talents of Anna Kendrick and Justin Timberlake, was due to hit cinemas on 13 April.
As cinemas around the world close in the wake of the coronavirus, Universal Pictures has smashed the theatrical window.
Universal is set to release brand new movies The Invisible Man and The Hunt early, as cinemas around the world close in the wake of the coronavirus.