Another subscription streaming service is adding an advertising tier.
ViX Premium, the Spanish-language streaming service operated by TelevisaUnivision, will offer a new ad-supported option called Vix Premium with Ads, offering a lower price point for its premium content offering.
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Specific pricing details will be revealed at a later date.
ViX Premium with Ads will join the ad-free ViX Premium, as well as the entirely free and ad-supported ViX Gratis service, in the TelevisaUnivision streaming portfolio. ViX Premium has some 10,000 hours of additional premium content on top of the ViX Gratis offering, and also streams 7,000 hours of live soccer.
“Building on the success of our AVOD offering and our strong SVOD subscription growth, we are expanding access to our Premium offering with the new ViX Premium with Ads tier. This tier will provide U.S. subscribers with more options to enjoy the full offering of our original productions and live sports at a lower price point, further enhancing the accessibility to our service,” said Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision, in a statement. “ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience.”
ViX Premium joins a number of other subscription streaming services to enter the advertising space in recent years. Max (formerly HBO Max) added a less expensive tier in 2022, with Netflix and Disney+ following suit last year. And later this month Amazon will turn on ads by default for its Prime Video subscribers.
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