Anything is possible when it comes to Superbowl ads, including it seems bringing Morpheus from 'The Matrix' out of retirement.
Laurence Fishburne has gamely donned his leather trenchcoat and teeny, tiny shades once again to play the po-faced, riddle-speaking clever clogs for Korean motor company Kia.
[Jaguar ad spoofs British movie villains]
Bamboozling a couple simply waiting for their valet parking, he offers them the red key or the blue key.
The red one is the smart new Kia, and soon enough they're marvelling at the build quality of the new motor while Morpheus sings Nessun Dorma in the back.
[Arnold Schwarzenegger's distubring Budweiser ad]
Rumours that Neo is to pitch up in the next ad driving a three-wheel van and singing 'Roll Out The Barrel' remain so far unconfirmed.