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The youth from Dharavi have a creative way to urge people to wear masks and #stayathome

  • The Bill and Melinda Gates Foundation and the ATE Chandra Foundation, who have been working relentlessly on making sure the government system has adequate provision of food and medical aid in these areas, has also extended their support for the anthem.
    1/6

    Youth from Dharavi urge people to wear masks and stay at home

    The Bill and Melinda Gates Foundation and the ATE Chandra Foundation, who have been working relentlessly on making sure the government system has adequate provision of food and medical aid in these areas, has also extended their support for the anthem.
    Yahoo Lifestyle
  • The anthem and music video are a part of a larger #StayHomeStaySafe campaign supported by the Bill & Melinda Gates Foundation and the ATE Chandra Foundation that seeks to unite communities in densely populated areas in the fight against coronavirus and inspires a behavioral change using a combination of rich media assets, social media platform tie-ups and on-ground associations.
    2/6

    Youth from Dharavi urge people to wear masks and stay at home

    The anthem and music video are a part of a larger #StayHomeStaySafe campaign supported by the Bill & Melinda Gates Foundation and the ATE Chandra Foundation that seeks to unite communities in densely populated areas in the fight against coronavirus and inspires a behavioral change using a combination of rich media assets, social media platform tie-ups and on-ground associations.
    Yahoo Lifestyle
  • The campaign will leverage community persons to act as liaisons between patients and their family at all quarantine and isolation centres and activate targeted social media campaigns across platforms including TikTok, Facebook, WhatsApp and YouTube to ensure safety and health messages reach all members of the community.
    3/6

    Youth from Dharavi urge people to wear masks and stay at home

    The campaign will leverage community persons to act as liaisons between patients and their family at all quarantine and isolation centres and activate targeted social media campaigns across platforms including TikTok, Facebook, WhatsApp and YouTube to ensure safety and health messages reach all members of the community.
    Yahoo Lifestyle
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  • The lyrics of the song educate people of densely populated places to adopt safe and healthy habits despite the cramped quarters in which they live.
    4/6

    Youth from Dharavi urge people to wear masks and stay at home with the help of celebrities

    The lyrics of the song educate people of densely populated places to adopt safe and healthy habits despite the cramped quarters in which they live.
    Yahoo Lifestyle
  • Produced by Gully Gang Entertainment, the rappers who have experienced the living conditions from close quarters, reinforce that it is essential to aid the efforts of police and the doctors who are working tirelessly to save people.
    5/6

    Youth from Dharavi urge people to wear masks and stay at home

    Produced by Gully Gang Entertainment, the rappers who have experienced the living conditions from close quarters, reinforce that it is essential to aid the efforts of police and the doctors who are working tirelessly to save people.
    Yahoo Lifestyle
  • Apart from the video, the campaign also comprises of posters on social distancing and wearing masks, and animation videos based on PSA guidelines on how to live in overly dense populated spaces.
    6/6

    Youth from Dharavi urge people to wear masks and stay at home

    Apart from the video, the campaign also comprises of posters on social distancing and wearing masks, and animation videos based on PSA guidelines on how to live in overly dense populated spaces.
    Yahoo Lifestyle
The Bill and Melinda Gates Foundation and the ATE Chandra Foundation, who have been working relentlessly on making sure the government system has adequate provision of food and medical aid in these areas, has also extended their support for the anthem.
The anthem and music video are a part of a larger #StayHomeStaySafe campaign supported by the Bill & Melinda Gates Foundation and the ATE Chandra Foundation that seeks to unite communities in densely populated areas in the fight against coronavirus and inspires a behavioral change using a combination of rich media assets, social media platform tie-ups and on-ground associations.
The campaign will leverage community persons to act as liaisons between patients and their family at all quarantine and isolation centres and activate targeted social media campaigns across platforms including TikTok, Facebook, WhatsApp and YouTube to ensure safety and health messages reach all members of the community.
The lyrics of the song educate people of densely populated places to adopt safe and healthy habits despite the cramped quarters in which they live.
Produced by Gully Gang Entertainment, the rappers who have experienced the living conditions from close quarters, reinforce that it is essential to aid the efforts of police and the doctors who are working tirelessly to save people.
Apart from the video, the campaign also comprises of posters on social distancing and wearing masks, and animation videos based on PSA guidelines on how to live in overly dense populated spaces.
Yahoo Lifestyle

Fear, anxiety and tensions have run high throughout the lockdown phases in densely populated areas. With significant risks of the rapid spread of the coronavirus, young rap musicians who have emerged from the belly of Dharavi, have collaborated to create a unique trilingual rap anthem.

Using music as a powerful means to educate and unite their community, the upbeat anthem, with lyrics in Hindi, Marathi and Tamil, serves as a clarion call for residents to cooperate in efforts to curb the spread of the deadly virus by staying home, wearing masks and getting timely tests.

Directed by Joel D’Souza and written, composed and performed by Mc Altaf, Tony Psyko (Dopeadelicz) and Bonz N Ribz (7 Bantaiz), popular rapper Divine joins in the young stars in the music video which also features popular Bollywood, Tollywood and Marathi cinema stars such as Ajay Devgn, Akshay Kumar, Atul Kulkarni, Dia Mirza, Rana Daggubati and Suniel Shetty, lending their voice to the cause.

You can watch the music video here: https://bit.ly/SHSSVideo