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When TikTok users find products they feel passionately about, they love sharing them with others. That’s exactly how the coffee-table-mini-fridge, “miracle” hair growth serum and butt-lift leggings all became bestsellers pretty much overnight.
Recently over on beauty TikTok, makeup artist Stephanie Valentine recommended a lip shine and, within days, it was on everyone’s lips — literally.
Her “new favorite liquid lipstick” is NYX Cosmetics’ Shine Loud Pro Pigment Lip Shine. According to Valentine, the glossy lip color has “no transfer of color” after you let it dry for just a few seconds.
“You gotta get this,” she told her followers.
Also available at NYX Cosmetics
Many TikTok users thought the lipstick was too good to be true, including makeup blogger Mikayla Nogueira. She decided to pick up a tube of the lipstick and try it out for herself — and she was far from disappointed.
“There’s no way this doesn’t transfer,” a skeptical Nogueira said before she did the final touch test. Seconds later, she touched her lips — which were coated in the NYX lipstick — and became awestruck.
“It doesn’t transfer!” she exclaimed. “What is this sorcery?”
After seeing Nogueira’s video, fellow TikTok users became convinced.
“I’ll be buying these,” one person said.
“If it’s mask proof, I’m sold!” another added.
“Well, I’m buying all of them,” a third wrote.
On the NYX Cosmetics website, the Shine Loud High Shine Lip Color currently has a 4.4-star review with 79 total ratings.
“I really liked this product! It actually stayed in place and I loved the shine,” one happy customer raved. “The color stayed and I was able to reapply the top coat without worrying about reapplying the bottom coat over and over!”
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