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'Toy Story 4' teams up with National Express to reunite lost toys with their owners

  • Working with Disney UK, the UK’s largest coach operator has released a series of photographs depicting the adventures of these lost toys with the ultimate aim of reuniting the toys with their young owners.
    1/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    Working with Disney UK, the UK’s largest coach operator has released a series of photographs depicting the adventures of these lost toys with the ultimate aim of reuniting the toys with their young owners.
  • The campaign was inspired by the upcoming storyline of Toy Story 4 - the latest movie in the hugely popular Disney and Pixar franchise – which sees Woody reunited with his long-lost friend Bo Peep.
    2/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    The campaign was inspired by the upcoming storyline of Toy Story 4 - the latest movie in the hugely popular Disney and Pixar franchise – which sees Woody reunited with his long-lost friend Bo Peep.
  • The images, shot by renowned British toy photographer Chris Rose, are being shared with national and regional media and via the National Express social channels to try and reach the toys’ families.
    3/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    The images, shot by renowned British toy photographer Chris Rose, are being shared with national and regional media and via the National Express social channels to try and reach the toys’ families.
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • “We pride ourselves on being a customer-focused business” said Chris Hardy, Managing Director of National Express. “To reunite children with their cherished toys would make for a very special National Express toy story.”
    4/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    “We pride ourselves on being a customer-focused business” said Chris Hardy, Managing Director of National Express. “To reunite children with their cherished toys would make for a very special National Express toy story.”
  • “I’m a huge fan of the Toy Story films” said photographer Chris Rose. “I wanted to capture that spirit of adventure and playfulness in the images."
    5/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    “I’m a huge fan of the Toy Story films” said photographer Chris Rose. “I wanted to capture that spirit of adventure and playfulness in the images."
  • "I thought about what these toys might be doing to pass the time until they are reunited with their owners and, just like Woody, Buzz and co, I imagined they’d be having fun and exploring the world rather than sitting around and waiting to be found,” adds Rose.
    6/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    "I thought about what these toys might be doing to pass the time until they are reunited with their owners and, just like Woody, Buzz and co, I imagined they’d be having fun and exploring the world rather than sitting around and waiting to be found,” adds Rose.
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • More information and a gallery of all the toys can be found on the National Express website at www.nationalexpress.com/toysreunited.
    7/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    More information and a gallery of all the toys can be found on the National Express website at www.nationalexpress.com/toysreunited.
  • Anyone who recognises one of the toys can get in touch with National Express by emailing toysreunited@nationalexpress.com and stating which journey the toy was lost on.
    8/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    Anyone who recognises one of the toys can get in touch with National Express by emailing toysreunited@nationalexpress.com and stating which journey the toy was lost on.
  • Do you recognise this sad doggy?
    9/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    Do you recognise this sad doggy?
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • This little bear still has a lot of love to give.
    10/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    This little bear still has a lot of love to give.
  • "Woof, woof", said this lost toy.
    11/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    "Woof, woof", said this lost toy.
  • Please share these images to help National Express reunite these toys with their owners using #ToysReunited, #ToyStory4. If they belong to you email toysreunited@nationalexpress.com.
    12/12

    National Express launches Toys Reunited initiative with 'Toy Story 4'

    Please share these images to help National Express reunite these toys with their owners using #ToysReunited, #ToyStory4. If they belong to you email toysreunited@nationalexpress.com.
Working with Disney UK, the UK’s largest coach operator has released a series of photographs depicting the adventures of these lost toys with the ultimate aim of reuniting the toys with their young owners.
The campaign was inspired by the upcoming storyline of Toy Story 4 - the latest movie in the hugely popular Disney and Pixar franchise – which sees Woody reunited with his long-lost friend Bo Peep.
The images, shot by renowned British toy photographer Chris Rose, are being shared with national and regional media and via the National Express social channels to try and reach the toys’ families.
“We pride ourselves on being a customer-focused business” said Chris Hardy, Managing Director of National Express. “To reunite children with their cherished toys would make for a very special National Express toy story.”
“I’m a huge fan of the Toy Story films” said photographer Chris Rose. “I wanted to capture that spirit of adventure and playfulness in the images."
"I thought about what these toys might be doing to pass the time until they are reunited with their owners and, just like Woody, Buzz and co, I imagined they’d be having fun and exploring the world rather than sitting around and waiting to be found,” adds Rose.
More information and a gallery of all the toys can be found on the National Express website at www.nationalexpress.com/toysreunited.
Anyone who recognises one of the toys can get in touch with National Express by emailing toysreunited@nationalexpress.com and stating which journey the toy was lost on.
Do you recognise this sad doggy?
This little bear still has a lot of love to give.
"Woof, woof", said this lost toy.
Please share these images to help National Express reunite these toys with their owners using #ToysReunited, #ToyStory4. If they belong to you email toysreunited@nationalexpress.com.
Tom Butler
·Editor, Yahoo Entertainment UK

Is there anything sadder than a lost toy? National Express, the UK’s largest coach operator, certainly doesn’t think so as it’s teamed up with Disney-Pixar’s Toy Story 4 in a bid to reunite cuddly toys from their lost & found department with their long lost owners.

They’ve commissioned British toy photographer Chris Rose to create a series of beautiful images that show the lost toys having Toy Story-style adventures to make the images more shareable and help get the pictures seen.

Lost toys have always played a huge part in the Toy Story films, and 4 is no exception. You can find out more when it lands in cinemas on 21 June.

Anyone who recognises one of the toys can get in touch with National Express by emailing toysreunited@nationalexpress.com and stating which journey the toy was lost on.

Read more: Toy Story 4 lands rave reviews