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National Express launches Toys Reunited initiative with 'Toy Story 4'

The campaign was inspired by the upcoming storyline of Toy Story 4 - the latest movie in the hugely popular Disney and Pixar franchise – which sees Woody reunited with his long-lost friend Bo Peep.

'Toy Story 4' teams up with National Express to reunite lost toys with their owners

Tom Butler
Senior Editor

Is there anything sadder than a lost toy? National Express, the UK’s largest coach operator, certainly doesn’t think so as it’s teamed up with Disney-Pixar’s Toy Story 4 in a bid to reunite cuddly toys from their lost & found department with their long lost owners.

They’ve commissioned British toy photographer Chris Rose to create a series of beautiful images that show the lost toys having Toy Story-style adventures to make the images more shareable and help get the pictures seen.

Lost toys have always played a huge part in the Toy Story films, and 4 is no exception. You can find out more when it lands in cinemas on 21 June.

Anyone who recognises one of the toys can get in touch with National Express by emailing toysreunited@nationalexpress.com and stating which journey the toy was lost on.

Read more: Toy Story 4 lands rave reviews