Tyr, the California-based brand best known for its swimwear, continues to expand its reach and will be creating a special shoe for Dani Speegle, a Crossfit Games athlete that it has also signed as an ambassador. This marks the first time the brand has designed footwear for a woman.
Speegle has had multiple top-20 CrossFit finishes and in 2019, placed fifth overall and number-one among elite U.S. women. She has also won Dwayne “The Rock” Johnson’s Titan Games, is a model and influencer with 1.6 million Instagram followers and finished second in the elite division at the Tyr Wodapalooza 2023 festival.
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In addition to her prowess in the fitness field, Speegle is committed to female empowerment and is the face of the #GirlsWhoEat campaign, which is intended to shatter old notions of female beauty.
“I’m done being defined by my appearance, and I know other women are, too,” she said. “Our bodies are beautiful because of what they can do, not what they look like. This is about a revolution of women ready to take on the world.”
This can-do attitude — and her athletic abilities — was what appealed to the Tyr executives.
“Not only is Dani Speegle an incredible force in the competitive fitness world, but her broader mission to empower and inspire perfectly aligns with Tyr’s mission,” said Matt DiLorenzo, chief executive officer of Tyr Sport. “Team Tyr anticipates tremendous success for Dani and is honored to support her on her journey.”
The partnership includes the creation of the Limited Edition Dani Speegle CXT-1 Trainers, a sneaker that combines the construction of the Tyr CXT-1 shoe with design elements inspired by Speegle. Each box will include a Speegle autograph and an extra pair of red laces.
Speegle will also make an appearance at Tyr’s South Coast Plaza store in California on Feb. 17 to launch the shoe. Attendees are being asked to bring a pair of used shoes to donate to Soles4Souls4Women, a non-profit that donates shoes and clothing to people in 138 countries.
“I’m proud to be the first female Tyr CrossFit athlete to launch signature footwear, which further reinforces my message of empowerment to all the girls out there,” said Speegle. “From the colors to design details, it’s a dream come true for me to be able to project strength and a competitive spirit through my shoe, while also contributing to a special cause like Soles4Souls 4 Women.
“Getting to celebrate the launch of my trainer at TYR’s South Coast Plaza location will be an opportunity for me to interact with so many of the people that have encouraged me on my journey,” Speegle continued. “Even more exciting is getting to give back to a cause that champions and supports opportunities for women around the world.”
The shoe will retail for $160 and be available on the Tyr website, its stores in California and Garden City, N.Y., and select retailers.
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