Whoopi Goldberg is branching out from her daytime gig of acting and presenting daytime chat shows to launch her own brand of medical marijuana.
Her area of specific treatment is a line that will aid women in the soothing of menstrual cramps.
The ‘Sister Act’ star is hooking up with Maya Elisabeth, who is one of the leading 'canna-businesswomen’ in the now flourishing marijuana market.
“For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort,” she told Vanity Fair.
“Smoking a joint is fine, but most people can’t smoke a joint and go to work.
“This, you can put it in your purse. You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”
Goldberg has long been an advocate of marijuana use, using a vape pen to ease headaches caused by glaucoma.
“I started using the vape pen because I stopped smoking cigarettes about four years ago and discovered I couldn’t smoke a joint anymore,” she added.
“The relief that I got with the vape pen was kind of different from what I got with smoking. I could control it much better.”
Of her potential market, she said: “Hey, this niche is half the population on the earth.
“This seems to be people flippantly blowing you off, which is what you get whenever you start talking about cramps. They weren’t thinking how do you target this? I have grown granddaughters who have severe cramps, so I said this is what I want to work on.”
The Whoopi & Maya products will be available to buy in California – which allows the sale of medical marijuana if you have a special card – from next month.
Image credit: Variety/Whoopi & Maya