A new advert for Crown Paints has divided the internet and sparked dozens of complaints for song lyrics some have branded “misogynistic”. Others think it’s just plain weird.
The jolly little ditty tells the story of Hannah and Dave, a couple who apparently met at an illegal rave. At first, Hannah said “nah never” to having a baby. But we’re told that “one day out the blue” she changed her mind.
The lyrics then continue: “Now a baby’s coming and they don’t know what it is... Hannah’s hoping for a girl, Dave’s just hoping that it’s his.”
And it’s these lines – designed to sell yellow nursery paint – that have seriously divided potential customers.
Hannah and Dave’s big news has meant a big change to their previously grey spare room 🎨
Whether you’re renovating an old home, or welcoming a baby into a new nursery, we’re here for you. For us, it’s #notjustpaint, #itspersonal
🔗 Discover more: https://t.co/ZiFAko4cHepic.twitter.com/g5B4o5fgGW
— Crown Paints (@crownpaints) August 8, 2022
The Advertising Standards Authority has received 58 complaints and will now investigate. In the meantime, comedian Jenny Eclair has called on Crown to get that “offensive baby ad off air”.
“What on earth possessed you?” she asked in a tweet that’s gained more than 1,000 likes.
Hey @crownpaints get that offensive baby ad off air - what were you thinking !!!? What on earth possessed you?
— Jenny Eclair (@jennyeclair) August 10, 2022
Others have also shared their gripes about the ad, with some saying it plays into the “false narrative” that women who don’t want children will inevitably change their minds.
A number of people have gone as far as calling the advert “misogynistic”.
Seriously bad advert. Women who don't want children are constantly told they will change their minds. This advert just plays to that false narrative.
— Jenny Scott (@la_bella_moo) August 8, 2022
Two things piss me off about this misogynistic crap: 1. Hannah was like “no way do I want a baby…. But then she changed her mind” playing into that whole “biological ticking time bomb” assumption 2. He hopes it’s his?!! Wtf??!!! 😳😱 https://t.co/ZUMFMeEpRq
— Emma Bacon (@Shr0pshirelassy) August 16, 2022
This is a disgusting way to advertise. An absolute mockery of #childfree people and their choices. We already have to deal with the “oh you’ll change your mind” crowd. Stop feeding into that narrative 👎👎👎
— SB (@Mowgs2016) August 10, 2022
It’s annoying as well as offensive, especially when statistics say men cheat more than women
— 🇺🇦 Helen Rhodes 🇺🇦 (@RDZ_photo) August 10, 2022
— Kath Dixon (@kdnightporter) August 11, 2022
This advert is a total disgrace. Misogynistic and in extremely poor taste. For paint! Plus it’s really really bad!
— Aileen B 🏴 (@aylab333) August 11, 2022
The advert is part of Crown’s ‘Life Stories’ campaign and on its website, you’ll also find a song dedicated to Jen (who’s decorating her bedroom in a bid to end her ‘relationship drought’) and Luke (who just wants impress his mum, bless).
Though Hannah and Dave’s story has sparked some controversy, plenty of others on social media have said they’re not offended by the ad, even if they are confused by the rather bizarre plotline.
You’ll also find the odd person sheepishly admitting they quite like the tune.
I’m not offended by it just thinking why on earth they’d choose to say that,some weird brainstorming behind that ad!
— Sinéad Murphy (@nadeymurph) August 10, 2022
— Suzanne lonsdale (@LonsdaleSuzann1) August 11, 2022
Apart from just being awful I don’t see what’s offensive about this ad.
— john wendels (@WendelsJohn) August 11, 2022
I’m the only one that likes this advert I think 🤣
— F (@_cambridgegirl) August 9, 2022
....its alright. Catchy.
— Renaissance Manchild..... (@HeathSandbach) August 10, 2022
In a statement, Crown Paints said its ad was “intended to be a humorous celebration of special life moments that prompt people to paint their homes, in this case focusing on Hannah and Dave, a happy couple expecting a baby together”.
“Whilst the ad has been broadly well received, we appreciate that people have differing views on humour and we apologise if any of the lyrics have caused offence,” it added.
Well, at least we’re all talking about it.
This article originally appeared on HuffPost UK and has been updated.