Win Metawin Opas-iamkajorn was one of the front-row guests at the Prada men’s fall 2024 show in Milan on Sunday. The Thai actor, who became a house ambassador for the Italian brand in January 2023, wore an all-black outfit that included tailored pants, a vest, and a blazer paired with an edgy leather jacket.
Opas-iamkajorn’s jacket was similar to one of the leather coats presented on the runway, with distressed details throughout.
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Prada men’s fall 2024 collection was described by Miuccia Prada as the “relationship between town and country, but make it fashion,” as reported by WWD.
This was Opas-iamkajorn’s fourth time attending a Prada fashion show. He began his relationship with the brand in June 2022, when Prada ranked as the top brand in media exposure generated during Milan Fashion Week, with $25.9 million across 2414 placements, according to Launchmetrics. Opas-iamkajorn was the brand’s top influencer that year — he generated $4.1 million in media impact value on social media.
The actor, who became an ‘It’ boy in Thailand after starring in the remake of the romantic series “Boys Over Flowers” in 2022, is followed by more than 14.5 million accounts on Instagram.
In 2020, Opas-iamkajorn launched his own fashion label, Velence, which is known for its Y2K-inspired graphic T-shirts and denim pieces. In 2023, the brand opened its first pop-up store at Siam Center, one of the most popular malls in Bangkok.
Milan Men’s Fashion Week debuted on Jan. 12 with Gucci presenting its fall 2024 menswear collection. The event will end on Tuesday with Maragno.
Launch Gallery: Prada Men's Fall 2024
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