YouTube is taking to the skies for this year’s Super Bowl ad.
The big game might be seeing the Kansas City Chiefs and San Francisco 49ers facing off, but the streaming video platform is leaning on the NFL’s bird-themed teams in the spot, which is called “Migration.”
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The commercial, which will air just before kick-off, sees flocks of Philadelphia Eagles, Baltimore Ravens and Seattle Seahawks flying through the sky, as a bird watcher tracks them.
“As certain as the sun, they always come back,” he says as Seahawks star Tyler Lockett squawks. “Which is why it’s never too early to prepare for the coming season by signing up for NFL Sunday Ticket and YouTube TV.”
The ad also features cameos from popular YouTube creators, including Hot Ones host Sean Evans, as well as Deestroying and Pierson Wodzynski, a plate of hot wings in front of them, naturally.
Watch the spot below:
The timing of the commercial is fortuitous, with YouTube CEO Neal Mohan saying this week that YouTube TV now has more than 8 million subscribers, up some 3 million from less than 2 years ago. YouTube added NFL Sunday Ticket this past season, suggesting that the premium sports service is at least partly to credit for the rise.
Now it is using the biggest NFL game of the year to promote the service for next season, hoping to juice subscribers even more.
NFL commissioner Roger Goodell told THR that the possibility of YouTube bidding for Sunday Ticket had been discussed over the years at the Allen & Co. conference in Sun Valley, at playoff games and at Google’s Zeitgeist conference. It culminated at YouTube’s Brandcast event at Lincoln Center, with the league choosing to embrace the creator economy. Now those creators are going to tout the service on the biggest TV show in the world.
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