Zenda, a UAE-based startup looking to change how parents pay school bills, and the way educational institutions manage fee collection, is eyeing Africa as its next frontier for growth.
Zenda (formerly nexopay) told TechCrunch it plans to enter the continent through Egypt -- its third market after India -- in the coming months, as it embarks on a growth drive accelerated by a $9.4 million seed funding it has raised.
Through its app, Zenda allows parents to pay fees directly to schools, all while streamlining collections by enabling schools to accept and manage payments online. This means that parents no longer need to provide bank deposit slips as proof of payment because all transactions on Zenda happen in real time. The startup also has an embedded financing option that extends tuition fee credit to parents on a flexible repayment structure.
Thiagarajan said that Zenda borrows from their first social edtech startup, dubbed nexquare -- a management and data analytics system for schools, educators and regulators. Thiagarajan, who previously led McKinsey’s financial services practice in the Middle East and North Africa (MENA) region, told TechCrunch that their first startup helped them understand the education market at a granular level, enabling them to build a fintech solution that solves the challenges encountered by parents and the schools around fee payment and management.
“Fee payments in schools are mostly manual, and where it is digital, it is cumbersome, expensive and has a manual aspect to it,” said Thiagarajan.
“With all the knowledge we have from our previous venture, we understand the education sector. And so, we have a parent-facing app... we also deeply integrate into educational institutions to remove the friction for both the parents and the schools,” he said.
Zenda plans to go beyond school fee payment by encompassing other personal financial management aspects. Image Credits: Zenda
Among the investors that took part in the seed round were STV, COTU Ventures, Global Founders Capital and VentureSouq.
The STV general partner Ihsan Jawad said, “Raman, Haseeb and the team have identified a compelling gap in the market and in supporting families on a topic that is very important to them. Seeing their strong traction over the past several months, we couldn't be more excited about Zenda. The UAE itself is a $8+ billion market for private education fees and they are already well poised to capture leadership.”
Since launch, Thiagarajan says, Zenda’s users have increased 20 times, with the app reaching over $100 million in annual contracted payment volumes by the close of last year. And the startup is eyeing greater growth this year as it accelerates its expansion beyond the UAE using the new funding, which will also support the refinement of its product.
“Most of the funding is going to be used in the area of market development and customer experience,” Thiagarajan said.
In the long term, Zenda is envisioned to go beyond school fee payment by encompassing other personal financial management aspects.
“Our mission is to help families thrive. We aim to make it easier for families to manage their money, and to enable their financial wellness … We see a need for family-centric products that are simple and collaborative.”