Emily Ratajkowski unveiled as new face of Viktor & Rolf's Flowerbomb

Emily Ratajkowski is the new face of Viktor & Rolf's FLOWERBOMB fragrance.

On Wednesday, artistic directors Viktor Horsting and Rolf Snoeren announced that they had selected the actress/activist to front a new campaign for the iconic perfume.

"We have admired Emily Ratajkowski for a long time and we're happy to welcome her to the Viktor & Rolf family. As her work clearly testifies, Emily is a multifaceted talent," they commented. "Her wide range of qualities and talents make her into the perfect embodiment of FLOWERBOMB."

The debut campaign image depicts Emily gazing directly at the camera while posing in a pink tulle dress.

In response to the news, the My Body author noted that she was thrilled to have been tapped as a brand ambassador.

"So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity," the 31-year-old gushed.

Launched 18 years ago, the floral gourmand scent FLOWERBOMB is a worldwide bestseller.