Rian Johnson reckons that giving fandom exactly what it wants is 'a mistake'.
The director of The Last Jedi would perhaps know a thing or two about that – his movie split fans on its release in 2017.
“Even my experience as a fan, you know if I’m coming into something, even if it’s something that I think I want, if I see exactly what I think I want on the screen, it’s like ‘oh, okay,’ it might make me smile and make me feel neutral about the thing and I won’t really think about it afterwards, but that’s not really going to satisfy me.
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“I want to be shocked, I want to be surprised, I want to be thrown off-guard, I want to have things recontextualized, I want to be challenged as a fan when I sit down in the theater…
“What I’m aiming for every time I sit down in a theater is to have the experience [I had] with Empire Strikes Back, something that’s emotionally resonant and feels like it connects up and makes sense and really gets to the heart of what this thing is and in a way that I never could have seen coming.”
Johnson's comments come at a particularly apt moment in the Star Wars saga.
Reviews for the final movie in the series, The Rise of Skywalker, have landed, with some accusing director J.J. Abrams of doing just that.
In a brutal review from Slate, Abrams is accused of ‘capitulating to the franchise’s most toxic fans’.
“Rather than making a movie some people might love, Abrams tried to make a movie no one would hate, and as a result, you don’t feel much of anything at all,” critic Sam Adams writes.
It's among a slew of lack-lustre reviews for episode IX.
So maybe he's onto something.
Starring Carrie Fisher, Mark Hamill, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Anthony Daniels, Naomi Ackie, Domhnall Gleeson, Richard E. Grant, Lupita Nyong'o, Keri Russell, Joonas Suotamo, Kelly Marie Tran, Ian McDiarmid, and Billy Dee Williams, Star Wars: The Rise of Skywalker is out across the UK on December 19.