Transformers: Rise of the Beasts producers explains major crossover cameo

transformers rise of the beasts trailer
Transformers producers explain major cameoParamount Pictures

Transformers: Rise of the Beasts is continuing the franchise after a few years away – but there's a twist.

It seems Paramount and Hasbro are going full-on '80s. The film's ending sets up a crossover with GI Joe, the All-American armed forces group that were once all over toy store shelves and Saturday morning TV.

Speaking to Variety, producer Lorenzo di Bonaventura explained the scene in question — where Noah gets a job offer and a business card with the GI Joe branding on it — and why it took so long for the studios to begin this story.

transformers rise of the beasts trailer
Paramount Pictures

Related: Transformers: Rise of the Beasts tops box office ahead of Across the Spider-Verse

"Noah goes from somebody who cannot get a job, to a guy who gets the greatest job ever. It really felt organic to put it in here because you could relate it to the story," he explained. "It didn’t feel like we were being cynical and like, 'Good news, we could just jam GI Joes in here.'

"The fans want a lot of things; if we do it and we don't figure it out well, they're going to be disappointed. It took us a while to figure out the Maximals, and now we have the hint of how to begin the Joes story."

In terms of which GI Joe characters could be featured in the next Transformers movie, di Bonaventura stated that: "I don't know honestly. We don't plan that far ahead."

from gi joe
Hasbro - Paramount

Related: When will Transformers: Rise of the Beasts come to streaming?

Meanwhile, director Steven Caple Jr added that "there are sections of the Joes that haven’t been utilized and characters that have never been touched", and that he would like to the films into space.

The GI Joe franchise was rebooted with 2021's Snake Eyes: G.I Joe Origins, with Henry Goulding playing the title character.

Transformers: Rise of the Beasts is out now in cinemas.

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