Warner Bros to start using artificial intelligence to help with movie releases

Ben Arnold
·Contributor
Los Angeles, United States - October 4, 2012: Warner Bros Studio Tower is a recognizable symbol of one the most known motion picture studio in the world.
Warner Bros Studio Tower (Credit: Getty)

Warner Bros has signed a deal with an artificial intelligence company to help it with movie releases.

The studio has confirmed it will be using a 'revolutionary new AI-driven project management system', launched last year by Cynelytic, a Los Angeles-based AI and cloud tech company.

The platform provides forecasting and financial modelling information, predicting box office revenues of potential movie projects.

It also has the potential to assist in working out the value of certain stars, and also in scheduling when a movie should be released.

According to Business Wire, 'the platform reduces executives’ time spent on low-value, repetitive tasks and instead focuses on generating actionable insights for packaging, green-lighting, marketing and distribution decisions in real time'.

Birds of Prey (Credit: Warner Bros)
Birds of Prey (Credit: Warner Bros)

Tonis Kiis, senior VP of Warner Bros Pictures, said: “Warner Bros. is excited to employ Cinelytic’s cutting-edge system. In our industry, we make tough decisions every day that affect what - and how - we produce and deliver films to theaters around the world, and the more precise our data is, the better we will be able to engage our audiences.”

According to Deadline, the deal is a 'trial run', and will focus on the company's international arm, and predominantly on distribution data.

It's thought that studios will increasingly start using AI tech in bringing movies to the marketplace in coming years.