Brad Pitt demands 'Straight Pride' organisers stop using his name and image

Brad Pitt isn't happy with being the unofficial endorsee of the much-discussed plans for a 'Straight Pride' march.

A small group in Boston, in objecting to Gay Pride Month, are planning a counter event set to take place in August.

The plan is to 'celebrate the diverse history, culture, and contributions of the straight community'.

Read more: Chris Evans slams ‘straight pride’ event

Yesterday, Super Happy Fun America, which is what the organisation is calling itself, announced that it was using Pitt as its mascot.

“The Straight Community has adopted Brad Pitt as our mascot!” it said in a message on its website.

“Congratulations to Mr. Pitt for being the face of this important civil rights movement. Straight Rights are Human Rights!”

The congratulations were, sadly, short lived.

Read more: Hugh Grant - I’ve made some shockers

Pitt's people have 'reached out' - according to TMZ and confirmed by The Hollywood Reporter - to the organisers to demand they stop using his name and likeness for the march.

'Further action could be taken' should they fail to comply.

Pitt is not the only one to take issue with the march, which is hoping to use the same route as that taken by Boston's Gay Pride event.

Chris Evans, a Boston native, slammed the plans in two robust tweets yesterday.

Meanwhile, when asked about the plans, Boston Mayor Marty Walsh decline to address it, but added: “Every year, Boston hosts our annual Pride Week, where our city comes together to celebrate the diversity, strength and acceptance of our LGBTQ community.

“This is a special week that represents Boston’s values of love and inclusion, which are unwavering. I encourage everyone to join us in celebration this Saturday for the Pride Parade and in the fight for progress and equality for all.”