Summer 2016’s most divisive blockbuster is undergoing a bit of a rebrand for its DVD, Blu-ray and digital download release in the US.
Sony have announced that director Paul Feig’s ‘Ghostbusters’ starring Melissa McCarthy, Kristen Wiig, Leslie Jones and Kate McKinnon is set to hit the small screen stateside as ‘Ghostbusters: Answer The Call.’
This isn’t a complete revelation – anyone who saw the all-female reboot of the supernatural comedy classic, and stayed in their seat throughout the end titles, will have seen the ‘Answer The Call’ suffix used just before the final credits roll.
However, this title was not used in the film’s opening credits, or in any of the marketing material. Presumably this move is intended to help distinguish the film from its beloved 1984 forebear – and to help it reach a broader audience than it drew in cinemas (the $144 million-budgeted movie having taken only $217 million worldwide to date).
This is not the only time such a move has been pulled with a major movie, as Tom Cruise and Emily Blunt’s 2014 sci-fi movie ‘Edge of Tomorrow’ (which also under-performed in cinemas) was released to home entertainment with ‘Live, Die, Repeat’ added to the title.
On top of this, ‘Ghostbusters: Answer The Call’ will also boast an extended edition with 15 minutes worth of deleted material, plus over an hour of alternate and extended scenes in the extras of the digital download release. (Seems safe to assume Chris Hemsworth’s snipped musical number, featured behind the end title sequence, will be revealed in full.)
No confirmation yet on whether the film will be entitled ‘Ghostbusters: Answer The Call’ for its UK home entertainment release in November.
Picture Credit: Sony