Steve Coogan goes 'in your face' as brash billionaire in first trailer for 'Greed'

Steve Coogan has transformed – well his teeth certainly have – into a billionaire retail magnate in crisis for new satirical comedy Greed.

Based loosely on real-life billionaire retail magnate Sir Philip Green, Greed finds Coogan playing Sir Richard McCreadie, who is hoping to reboot his public image after a damaging public enquiry into his business affairs.

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So he intends to throw a bacchanalian party on a Greek island to celebrate his 60th birthday, flying in celebrities (and some celebrity lookalikes to fill the gaps) and recreating Gladiator with a real lion.

Steve Coogan in Greed (Credit: Sony Pictures)
Steve Coogan in Greed (Credit: Sony Pictures)

All the while, he's being shadowed by David Mitchell's Nick, his biographer. What could possibly go wrong...

The movie teams Coogan once again with regular collaborator Michael Winterbottom, with whom he's made 24 Hour Party People and his TV series The Trip, among other projects.

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Also starring , Isla Fisher, Shirley Henderson, Asa Butterfield, Dinita Gohil, Shanina Shaik, Sarah Solemani, Asim Chaudhry and Stephen Fry, it's set for release in the UK on February 21, 2020.