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Watch: The LEGO Movie takes over ad break
The marketers behind new animated film took over a ‘Dancing On Ice’ advert break, brick by brick.
If you were watching ‘Dancing On Ice’ last night, you may have spotted a very special ad break, put together by the makers of new animated film ‘The LEGO Movie’.
If Gareth Gates on skates isn't your thing, then no worries, you can watch it in full above.
[LEGO Movie slammed for being 'anti-capitalist']
Boasting of being “The world’s first ever LEGO ad break”, the 3-minute sequence featured ads for British Heart Foundation, Confused.com, BT Infinity, Premier Inn all recreated in those distinctive tiny bricks.
The faces of Vinny Jones and Lenny Henry (amongst many others) were replaced by grinning minifigs (those little yellow LEGO men to me and you) during the series of adverts which, as well as promoting themselves, were also promoting Warner Bros.’ animated feature.
‘The LEGO Movie’, which features cameos from Batman and Superman, opens in UK cinemas on Valentine’s Day, riding high on a strong opening in the US where it topped the weekend box office charts, taking £42m.
However, Fox News have criticised the film for its ‘anti-capitalist’ message.
Adverts promoting movies promoting adverts doesn’t sound very ‘anti-capitalist’ to us!
