Watch: Stars of Brave New World discuss binge-watch culture
The stars of Brave New World have noted that the show’s futuristic society would likely have a big problem with people binge-viewing the entire thing in one day.
Debuting on Sky One and NOW TV in the UK, the nine-part series is a new adaptation of the 1932 dystopian novel by Aldous Huxley.
It focuses on the society of New London, where people are engineered into specific intelligence hierarchies, in contrast to the “natural-born” savages of the old world.
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The entire series is arriving for subscribers to stream on the same day, putting it squarely into the landscape of streaming platform binge viewing.
Alden Ehrenreich, who plays John the Savage, told Yahoo Movies UK: “Binging is such a Brave New World-y thing to do.
“We've forgotten that 'binge' wasn't a great thing to do until the last couple of years. It's in the word.”
Harry Lloyd, who plays New London psychologist Bernard, said that binge culture is “unhealthy”, as much as we all enjoy it.
“It's this gluttonous way of consuming things,” added Jessica Brown Findlay, who appears in the show as foetus technician Lenina.
Findlay said: “Sometimes I really need to step away and walk around and have a real assessment or thought about why that's making me feel a certain way or respond or if it's tapping into something.
“Also, maybe now because lots of things can't be made, we are faced for the first time in quite a long time that there might not be an infinite amount of stories to be consumed in that way.”
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Despite that, Lloyd said Brave New World is the sort of series that is enthralling enough to be watched in one or two sittings.
He added: “It's structured really well. It does feel like it's a three-act movie in a a way, these nine episodes.
“It takes care of the individual arc of each episode, but it also takes care of the long arc so you don't feel that you just watched something bingey but didn't go on any grand journey. So I think they got it right.”
Brave New World has been adapted numerous times for radio and TV, but a feature film version has never been able to get off the ground.
Ridley Scott and Leonardo DiCaprio were working on an adaptation at one point, but the project ultimately stalled.
“I think Brave New World in a funny kind of way was good in 1938 because it had a very interesting revolutionary idea,” the director said in 2012. “Maybe it should stay as a book.”
The new series was developed by Fear the Walking Dead’s David Wiener and debuted earlier this year on the Peacock Streaming Service in the USA.
Brave New World, all episodes available now on Sky One and NOW TV.